Services • Proof • Pricing • Sales
Service Business Intensive
Led by Dr. Katrina Chance
A short, high-intensity program for service businesses: tighten what you sell, prove it works, price it properly, and lead a stronger sales conversation.
Four working sessions. You build the offer, the proof, the pricing, and the pitch while you are in the room — and leave with all four finished.
Facilitated by Dr. Katrina Chance, Chance Training & Consulting
Why This Program
Good work. Unclear offer. Soft pricing.
Most service businesses do not have a delivery problem. They have a selling problem.
This intensive works on the four places revenue leaks: what you sell, what proves it, what you charge, and how the conversation goes.
Too many offers
The service list keeps growing while the message gets harder to explain in one sentence.
Proof stays invisible
The results are real, but nothing on paper shows a buyer what working with you produces.
Pricing by feel
Quotes shift from client to client, discounts creep in, and margin quietly disappears.
Who It Is For
Built for people who sell their own expertise.
Consultants & Coaches
Selling expertise and ready to package it into something repeatable.
Professional Service Firms
Small teams delivering skilled work that needs clearer scope and pricing.
Nonprofit Program Leaders
Building fee-for-service or contract revenue alongside funding.
Contractors & Trades
Bidding constantly and losing time on the wrong conversations.
The Four Modules
Services • Proof • Pricing • The Sales Conversation
Services
Narrow the offer. Define who it is for, what it includes, what it does not, and how delivery actually works.
Proof
Turn past results into evidence: outcomes, before-and-after language, references, and a simple case story.
Pricing
Set a price grounded in value and cost. Build a rate structure you can quote without flinching.
The Sales Conversation
Lead the meeting. Ask better questions, handle objections, and close with a clear next step.
Each module ends with something finished, not something to finish later.
The Experience
Short program. Real output.
Four Working Sessions
Facilitated by Dr. Katrina Chance — short, focused, and built around your real offer.
Build As You Go
You leave each session with a finished piece, not notes to organize later.
Live Feedback
Bring your pricing and your pitch. Get direct, usable critique in the room.
Accountability
Each session ends with a commitment and a deadline before the next meeting.
What You Leave With
Four finished pieces.
One clear service offer
Written in language a buyer repeats back to you.
A one-page proof sheet
Outcomes, references, and a case story on a single page.
A pricing structure
Rates, scope tiers, and the line where you say no.
A sales conversation guide
Your questions, your answers to objections, your close.
Delivery
In-house or open cohort.
Chance Training & Consulting delivers the intensive as a private in-house session for your team, or as an open cohort alongside other service business owners.
Come Prepared
Five questions to answer before session one.
- 01
What service produces your best work and your best margin?
- 02
What do you actually promise a client, in one sentence?
- 03
Where do deals stall, and what is being asked at that moment?
- 04
What are you charging now, and how did you arrive at that number?
- 05
What would have to be true for you to raise the price with confidence?
Enrollment
Choose how you want to join.
Same four modules either way — join the next open cohort, or bring the intensive to your whole team.
Open Cohort Seat
$000/ seat
- All four working sessions
- Live feedback on your offer and pricing
- Proof sheet and sales guide templates
- Accountability between sessions
Private In-House
$0,000/ team
- Everything in the open cohort
- Delivered privately for your team
- Content shaped around your services
- Scheduling around your calendar
Ready to sell the work as well as you do it?
Sharpen the offer. Show the proof. Name the price. Lead the conversation.
Service Business Intensive